Designer

Focused on developing brands and webs to help
businesses build meaningful experiences

Brand design

Web design

Graphic design

Webflow

Art direction

Oswaldo Villegas paz potrait
01

Avoiding
assumptions

I believe visual communication is more than just aesthetics — it’s a way to tackle real challenges that brands and society face every day. That’s why I avoid working from assumptions. Assumptions can lead us away from what truly matters; strategy keeps us grounded in reality.

02

Answering the right questions

As a designer, I believe asking the right questions is where it all begins. Because if we start with the wrong question, even the right answer can lead us astray. That’s how we build a strategy that truly supports the brand — by getting to the heart of what matters.

03

Making things
happen

once I got the base on which the brand going to be supported I start making things happen. Translating the strategy into bold and consistent visuals able to communicate the brand value and purpose.

How can I help

Sure, I could help with a hundred things but I’d rather focus on what I do best for you and your business. Whether you're a founder or a brand team, my mission is simple: keep you meaningfully connected to your audience.

BRANDING

WEB DESIGN

VISUAL IDENTITY

WEBFLOW

STRATEGY

GRAPHIC DESIGN

CONTENT DESIGN

ART DIRECTION

Beautiful words

Maria Mayol De Tord
Co-founder & Creative director at redvinilo

"Oswaldo is a great creative partner. From the very beginning, as part of the Red Vinilo team, we have shared projects and concerns. He is an open, sensitive, proactive, and curious creative. Always ready to take on new challenges, combining ideation and seeking results from the foundations of research and strategy. He has a hidden power as a storyteller, in addition to his visual background and experience in consulting."

Daniel Verten
Creative director at Synthesia

"As a creative designer, Oswaldo has the ability to take creative concepts to the next level. He is great at taking a brief and running with it. I know that whenever I put work into Oswaldo's hands, the final design will be to the highest standard."

Dominic Livingston
Product design lead & Creative director at Huge

"Oswaldo is a passionate and enthusiastic individual. Very hard working and focused on producing the best quality work possible. He's work embodies energy, beautiful tones and warmth. He is a lovely guy and so easy to work with and get along with! I'd definitely recommend Oswaldo and love to work with him again in the future."

Lucas López
Co-founder & Head of strategy at bRIDA

"I would highlight, above all, his versatility as a professional and his ability to work in a team. At BRIDA he has proven to be a great colleague, empathetic and always willing to participate and collaborate as a team."

Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻
Available to face new challenges ☻

Highly influenced by

fashion

& swiss style

I will help you solve Business problems through

BRANDING

WEBFLOW

WEB DESIGN

ESTRATEGY

ART DIRECTION

BRAND DEVELOPMENT

I am a brand and web designer based in Florida, a designer who loves helping businesses build meaningful brands and digital experiences that stand out in the crowded and crazy market we live in while connecting with its tribes.

Let me tell you a bit more about myself from a personal perspective, second-hand fashion lover, my life is driven by the philosophy " less but better". I like essentialism of the things, also known as a minimalistic way of seeing.

I have +5 years of experience working for both agencies and freelance projects. I would be thrilled to jump into your team or project to get it closer to finding that goal you are chasing to meet.​ If you want to know me in more depth, email me requesting my resume or just to have a coffee talk ☻.

Oswaldo Villegas paz potrait

Brands I’ve
designed for

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